How did ISKON mode come to be?


Outdoor portrait of beautiful young fashion model lying down on the field with purple crocus flowers.

A beautiful love story was inspiration for starting new modern Serbian brand inspired by tradition and true values.The idea for starting ISKON mode came from a personal need for an original combination for a wedding. A wish to have an original wedding dress, which was traditional, but not a national costume, took ISKON mode’s founders far away.

Longtime love was crowned in 2008 and exactly then the idea for starting family business was born. Very soon the job became a walk of life. A walk of life, because promoting true life values is its essential part. Just like personal opinions are a part of persona style, promoting trusted life values is a business mission.

Love for family and clothing was unified in 2010 when our first entrepreneurial shop was founded in Kragujevac, Serbia, with one goal: to put under one umbrella many small manufacturers and producers of handmade products, which are autochthonous in this area of the world. In 2014, after a four-year-work and continuous development of the idea, as well as a result of synergy of creative and hardworking people, the head office of our brand moved to our capital city, Belgrade.

That is when widening of ISKON mode presence arose, from Belgrade to Switzerland and Germany. The main idea that led them in everyday work, is the ideathat the family should be the center of attention, for its pristine values, not the frenzy for material goods.

Through ISKON mode many different small associations, family manufactures and cooperativeshave passed, and they believed in idea that connection of modern and traditional can be common factor for all products. Seriousness and success on market is only possible if you organize business in modern way with use of old methods like embroidery, crochet, hand-making or illustration, as well as making a team through public competitions.

Modern in tradition and traditional in modern dress combinations, all made from carefully selected and high-quality natural materials, chosen with a refined feeling for the measure. The result of many years of work, research, refinement of ideas and conversations with people is a modern Serbian brand that is easily recognized by the warmth and the thoughts that are woven into it.

Looking at clothes that are hand-made, you see the enthusiasm of women who have spent hours waiving on the looms, with love,because what they do they do only because they love it. Emotions woven in clothing are warming, though they are not seen with the naked eye. ISKON mode is a way of natural need, measures and values so the products bearing this name are aligned with a human as such. Presenting of unique products that are equally interesting to both domestic and foreign customers carries with itself a story about the folk tradition and art, the difficulties and character of people from these areas and what is very important – responsibility.

To do something that will intrigue, and to be recognizable and original at the same time, in times when everything is abundant, has not been easy. Precisely because of that, ISKON mode gives what others rarely dare to: love, respect, consistency, sincerity, true values. It is not easy, but it is beautiful to do what we do, because we love what we do.

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